Website Launch

Client: eSupport Health
Company: Hot Paper Lantern
Project Role: Senior content strategist

The Opportunity:

eSupport Health is a startup tele-health company that came to Hot Paper Lantern in pre-launch mode, needing to build its first website and working with an extremely small budget. Starting from nothing, the site needed to provide answers to questions patients with Multiple Sclerosis (MS) might have, while providing confidence in eSupport’s support group offerings as medically sound and impactful.

The Solution:

eSupport Health is a startup telehealth company that came to Hot Paper Lantern in pre-launch mode, needing to build its first website and working with a minimal budget. Starting from nothing, the site needed to provide answers to questions patients with Multiple Sclerosis (MS) might have while providing confidence in eSupport's support group offerings as medically sound and impactful.

The Solution:

eSupport Health is a startup telehealth company that came to Hot Paper Lantern in pre-launch mode, needing to build its first website and working with a minimal budget. Starting from nothing, the site needed to answer questions patients with Multiple Sclerosis (MS) might have while providing confidence in eSupport's support group offerings as medically sound and impactful.

eSupport's biggest concern was whether people with MS would feel comfortable using online support group sessions and how to make the process easy and appealing. To alleviate those concerns, I focused the site's language on human connectivity, emphasizing the communal nature of eSupport's offerings.

The site launch date was fixed, so all work was against a hard deadline. I assisted the site's technical efforts, including site frameworks and restructuring page layouts and structures. I conducted a content gap analysis, auditing and repurposing existing content and updating the site taxonomy, information architecture, and digital asset management.

Absent a sizable budget, we went with "off-the-rack" solutions to meet eSupport's technical needs. I was brought onto the project after the initial site framework was developed and tasked with adapting it to serve eSupport's goals and organizing and updating all the content and site architecture to complete the project.

Despite Covid-19 interrupting the build process, we finished the build on time and within budget.

eSupport's initial concerns of people feeling uncomfortable using telehealth services and Zoom meetings were proved wrong. The site gained paid members faster than initially expected thanks to the established community and connectivity eSupport offered—and the increased usage of Zoom throughout the pandemic lowered the barrier people might have felt about participating in an online support group.